Mapmygenome Brings Genetic Testing Online With Snapdeal.com Partnership

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Hyderabad, September 9, 2014: Mapmygenome India brought genetic testing in India to the online market with strategic partnership with Snapdeal.com. The move enhances the services portfolio of Snapdeal.com, offering customers of the largest online marketplace a unique and first-of-its-kind service. With this service, consumers will be able to order personal genomics tests, which will help them identify the ideal lifestyle for them to lead a healthy and fit life.

Mapmygenome uses state-of-the-art technology to decode and understand an individual’s DNA and provides actionable steps for individuals and their physicians towards a healthier life. The brand offers a variety of mapping tests such as Genomepatri™, Cardiomap™, Oncomap™, Gynaecmap™, Brainmap™, etc.

Speaking about the tie-up Amit Maheshwari, Vice President, Fashion at Snapdeal.com said, “This partnership is in line with our commitment to provide our consumers with the widest range of products and services which help them lead a better life. Mapping the genome aids in predicting, preventing, and treating a number of diseases. The collaboration will help us in reaching out to out 25 million+ members across the country and enable them to understand the gene-disease interaction better.”

Talking about the partnership, Anu Acharya, CEO of Mapmygenome, said, “This is a partnership of two pioneers in India, offering customers the best possible user experience in their quest for better health. Personal genomics now gets more personalized. This partnership will help consumers snap out of status quo and do something proactive about their health.”

Health & Wellness category on Snapdeal.com has seen 20% month-on-month growth in the last 6 months. With an assortment size of over 22,000 products, Snapdeal.com offers Health and Wellness products across a diverse range of categories including nutrition products like sports nutrition, vitamins, Ayurveda and organic products, etc., and other products related to heart & blood pressure, sexual wellness, diabetic care, respiratory care, etc. Further, Snapdeal.com is forecasted to cross $150 million in sales in Sports, Fitness & Health categories by the end of this fiscal year.

About Snapdeal.com

Often referred to as the “Alibaba of India”, Snapdeal’s vision is to create India’s most trusted digital marketplace that creates life-changing experiences for buyers and sellers. In February 2010, Kunal along with Rohit Bansal, started Snapdeal.com – India’s largest online marketplace, with the widest assortment of 5 million+ products across 500+ diverse categories from thousands of regional, national, and international brands and retailers. With over 25 million members and 30,000+ sellers, Snapdeal.com is the shopping destination for internet users across the country, delivering to 5000+ cities and towns in India. The company witnessed phenomenal growth in 2013-14, growing 60% from 2013 to 2014, making it the fastest growing e-commerce company in India, through its leadership the m-commerce revolution in India, with over 50% of its orders coming from mobile phones.

In its journey till now, Snapdeal has partnered with several global marquee investors such as BlackRock, Temasek, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, among others.

For further information, visit http://www.snapdeal.com

About Mapmygenome

Mapmygenome is a molecular diagnostics company for people who are proactive about their health. Their products provide insights into the genetic basis of individuals’ health, including traits, lifestyle, drug responses, inherited conditions, and diseases. By combining genetic report and health history with genetic counseling, Mapmygenome provides actionable steps for individuals and their physicians towards a healthier life.

Some of Mapmygenome’s personal genomics products include – Genomepatri™, a comprehensive DNA-based health report covering over 100 conditions; Cardiomap™, DNA-based cardiac profile; Gynaecmap™, women’s wellness predictor; Oncomap™, cancer profile; SMART™ SPORT, best sport and fitness indicator; and Brainmap™, for neuro, cognitive, psychiatric, and lifestyle wellness.

In addition to personal genomics, Mapmygenome offers brain wellness and molecular diagnostics.

For more information, visit www.mapmygenome.in

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