HYDERABAD, India – April 22nd, 2019. Canada-based VitaminLab, the global leader in the creation and marketing of personalised, customized vitamins based on health data announced their collaboration with Hyderabad (India) based Mapmygenome to bring this revolution to the Indian market.
Pioneers of the personal genomics industry in India, Mapmygenome has always thought of bringing more to their customers. Be it personalised diets based on one’s nutrigenomic profile, fitness plans tailored to your DNA, or creation of personalised health checkups to screen for conditions you are genetically predisposed to; Precise and personalised is Mapmygenome’s mantra for a better life. Building upon that ethos, this Hyderabad based personal genomics company has now brought vitamin supplements to the Indian market, tailored to one’s DNA profile.
“Personalization is the way of the future. With health data taking centre-stage all around the world, VitaminLab is excited to bring its unique service to India alongside MapMyGenome to enable users to receive the first truly customized vitamin based on their genetic makeup,” said Omer Baturay, Business Development Manager, VitaminLab.
“We are quite excited about this partnership,” said Anu Acharya, CEO, Mapmygenome. “I have been using these personalized vitamins and have not had to use anything else”
Mapmygenome™ is a molecular diagnostics company that encourages people to be proactive about their health. They offer personalized health solutions based on genetic tests that help people get to know themselves. By combining genetic health profiles, health history, and genetic counseling, Mapmygenome provides actionable steps for individuals and their physicians to take towards healthier lives. Mapmygenome™ is focused on preventive healthcare through the forming of healthy habits. Their teams at Hyderabad & Delhi comprise biotechnologists, statisticians, geneticists, bioinformaticians, and medical counselors. They have technical expertise of 18+ years in the domain of genomics and big data, and their advisory panel comprises expert scientists and doctors. In order to enhance this innovative brand and to provide value-added services to customers, their highly-skilled research team works on cutting-edge technologies in various domains.
VitaminLab™ brings the “next step” in today’s ever-informed population when it comes to the analysis of health data. Through 30+ years combined experience via pharmacists, doctors, and scientists, VitaminLab™ leverages algorithms to analyze test results to create a personalized vitamin formulation that is unique to each and every person – just like their body chemistry. By working with practitioners, testing companies, and more, VitaminLab™ allows individuals to take the next step after learning about their body chemistry through partners like Mapmygenome™. VitaminLab™ is based out of Vancouver Island, Canada, and works through its 250+ partners all over the world to bring personalization to daily well-being.
The Mapmygenome-Vitaminlab partnership brings a game changer in wellness planning – precision nutrition. With actionable, meaningful health advice (and supplements delivered to their doorstep), consumers can now unlock all the benefits that personal genomics has to offer. As part of an early-access program, some of Mapmygenome’s existing customers have already kicked off their action plan for better health – by getting a unique, custom formula for disease prevention and healthier life.