Execute lead generation program to increase attendance at upcoming events, conferences, trade shows and to create awareness of LIMS solutions
Generate Leads or qualify marketing leads generated from conferences, trade shows, web and existing accounts
Pro-actively cold call and profile target accounts
Maintenance and updating sales database, setting alarms for follow-up, lead tracking and lead hand-off
Maintain metrics for call volumes, emails and leads generated
Work with marketing to build contacts and build target list for marketing campaigns
Support LIMS Marketing by providing content for brochures, websites, white papers, case studies, etc.
Effective use of Social media – LinkedIn, Facebook, Blogs, Google, Google analytics, etc, for LIMS promotional activities
Develop personal knowledge of the science, laboratory processes, business process, SDLC, and technology utilized in Life science and Pharma LIMS targeted markets.
Required to work in US, Europe or ROW time zones as required
Sales : The candidate will have primary responsibility to meet and exceed the aggressive annual sales targets for the BioIT products.
To achieve this objective, he/she will have to mine his/her (and Mapmygenome's) existing contacts (Account/Relationship Management) while building new ones (Client Management and Communication/Presentation Skills).
