Medicines Beyond Doctors
By Anu Acharya, Co-founder and CEO, MapmyGenome
Originally published at Business Standard
Health will no longer be the sole preserve of healthcare practitioners. Disruption through innovation is the norm today, and healthcare is no exception.
It’s Translational
Innovation does not happen in silos. X-ray diffraction studies by Maurice Wilkins contributed significantly to Watson & Crick’s double helical structure of DNA. Today, the pace of technological innovation is faster. Experts from robotics, mobile technology, software development, genetics, bioinformatics, imaging, and publishing are all part of the healthcare ecosystem. Value contributions from these fast-growing fields have paved the way for translational healthcare.
It’s Personalised
Several experts have predicted that user-centric healthcare will be the norm. Lee Hood, a systems biologist, first laid the foundation for this as ‘4P medicine’ — predictive, personalised, preventive, and participatory. In the two years since MapmyGenome started offering personal genomics, we have seen several success stories of people using knowledge gained from their genes to prevent disease, improve health, and build healthy habits.
It’s Genomical
A recent article in PLOS Biology suggested that genomic data is set to beat astronomical data in terms of volumes and growth rate. The human genome has 3×10⁹ bases. The amount of data generated from next-generation sequencing technologies calls for terabytes of storage space, complex computational analysis, and metadata.
It’s Private
Consumers’ health data is private data. A common question asked to us at MapmyGenome is about data privacy and confidentiality. De-identification, security, and confidentiality are associated with the credibility of an organisation. Secure tools ensure these measures.
It’s Futuristic
With growing competition, every entity in the race is forced to think of value additions that will retain customer loyalty and increase market share. Any design in the system should be future-ready. This is a strategic mantra for any organisation in this space.
Be Part of the Personal Genomics Revolution
Genomepatri by MapmyGenome is India’s most comprehensive at-home DNA wellness test — giving you predictive, personalised, preventive insights from a simple saliva sample. Your health, in your hands.
