‘Counting Clicks Is Not What Counts’ — #SheChat with Anu Acharya, Founder, MapmyGenome
Originally published as part of the #SheChat series.
Anu Acharya started MapmyGenome in 2011 to ensure that people are aware of their genetic makeup and work towards preventing diseases. Today, MapmyGenome and its famous Genomepatri don’t need any introduction.
Speaking of the challenges she faced on introducing the product to the Indian market, Anu says: “Everyone believes initially that it is an easy product or easy set of products to sell. Explaining and education is very important, and at this point in time we are best equipped to do that. The basics of how genetics affects behaviour, skills, and even the mind needs to be explained.”
One of India’s most promising entrepreneurs, Anu was awarded the Young Global Leader by the World Economic Forum in 2011.
Excerpts from the #SheChat
On the genesis of MapmyGenome:
“Genomepatri is like a janampatri for health and genetics. The name helps to connect with the Indian population emotionally.”
On the journey, then to now:
“Earlier it was an intellectual stimulus. Now it is an obsession and passion as we can truly create an impact.”
On entrepreneurship:
It’s a roller coaster ride, enjoy it. Keep your balance even on one leg. You won’t tip, but if you do, get up.
If you are passionate about a problem you are solving, just do it!
Remembering the big picture is why I started. But my friends and family, they make me smile and continue.
Experience the Vision Behind MapmyGenome
Genomepatri by MapmyGenome is India’s most comprehensive at-home DNA wellness test — covering 100+ health conditions, nutrition, fitness, and drug response traits. Backed by certified genetic counsellors and a CAP & NABL-accredited laboratory.
