MapmyGenome is proud to announce the launch of BeautyMap — India's first DNA-based skin and hair health test. This landmark product brings the power of genomic science to personalized beauty and wellness, enabling Indians to understand their skin and hair at the genetic level and build truly personalized care routines.
Why BeautyMap Is a Game-Changer
The beauty and skincare industry has long operated on a one-size-fits-all model. Products are formulated for broad skin types — oily, dry, combination, sensitive — without accounting for the enormous genetic variation that determines how individual skin actually behaves. BeautyMap changes this fundamentally by analyzing the genetic variants that drive your skin's unique characteristics.
"We've seen the power of personalized genomics transform healthcare," says Anu Acharya, CEO of MapmyGenome. "BeautyMap brings that same precision to skin and hair care — giving Indians the genetic insights to make smarter choices about their beauty routines, products, and lifestyle habits."
What BeautyMap Analyzes
Skin Health Traits
- Collagen production and breakdown: Variants in COL1A1 and MMP1 genes determine your genetic rate of collagen loss — guiding anti-aging strategy
- UV sensitivity and sun damage risk: MC1R and pigmentation gene variants determine how aggressively you need to protect against UV damage
- Skin hydration and barrier function: FLG and AQP3 variants affect your skin's natural moisture retention and eczema risk
- Antioxidant capacity: SOD2 and GPX1 variants affect your skin's ability to neutralize free radicals from UV and pollution
- Inflammation and acne tendency: IL-6 and TNF-alpha variants influence your skin's inflammatory response
- Skin pigmentation and melasma risk: Variants affecting melanin production and distribution
Hair Health Traits
- Hair loss risk: AR and other variants affecting androgenetic alopecia risk
- Hair texture and thickness: TCHH and EDAR variants influencing hair characteristics
- Hair nutrient needs: Genetic requirements for biotin, iron, and vitamin D for optimal hair growth
How BeautyMap Works
- Order your kit — delivered to your home across India
- Collect a saliva sample — simple, painless, takes 2 minutes
- Send it back — prepaid return packaging included
- Receive your personalized report — with ingredient-level recommendations for your skin and hair genetics
BeautyMap and Genomepatri: The Complete Picture
BeautyMap can be used standalone or combined with Genomepatri — MapmyGenome's comprehensive health DNA test — for a complete picture of your genetic health and beauty profile. Together, they provide insights into 100+ health conditions, drug responses, lifestyle traits, and skin and hair genetics from a single saliva sample.
India’s First DNA-Based Skin and Hair Health Test
BeautyMap by MapmyGenome reveals your genetic collagen profile, UV sensitivity, hydration needs, acne tendency, and hair loss risk — so you can build a truly personalized beauty routine backed by your DNA.
